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3 Months
Proof of concept plan

Week 1-4

Initial Research & Analysis of your website. This includes:

  • Start Tracking Visitor Behavior
  • Quantitative Research & Analysis
  • Qualitative Research & Analysis
  • Visitor Recordings, Form Analysis etc.
1
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2

Week 5

Report and Presentation

  • Present a Conversion Audit Report
  • Report will highlight the key insights of the Research
  • Present a Test plan based on Conversion Science to fix all the money leaking holes on your website
2a

Week 6-8

Run the first Test

  • Run Test to Optimize The Conversion Rate
  • Present the Test Report and Show the improvement observed
3
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4

Week 8-12

Testing and Presentation

  • Run all tests one by one, listed in the Test Plan
  • Calculate the overall Gain in Conversion Rate
  • Present ‘Post 3 Months Report’
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