Our CRO Methodology
If you are going to make a business decision, CRO will help you back that decision with solid data and proof.
OptiPhoenix’s Approach – DATA DRIVEN APPROACH + INNOVATION
RESEARCH AND ANALYSIS
Research and Analysis – This is the most important aspect of starting to optimize a website. We do a complete end to end Conversion Audit of your website which involves analysis of Quantitative data, Qualitative Data, Hueristic Analysis, User Behavior, Heatmap, Clickmap, Visitor Recordings, User Survey etc.
This involves data that can be quantified, such as Conversion Rate,Number of New Visitors, Session on a page etc. This is used to analyse the current state and check health of the website.
This involves in-depth analysis of non-numerical data. Think of the word ‘quality’ when you think of qualitative data – collecting and analyzing the qualitative data & visitor behaviour for your website.
PRIORITIZATION AND HYPOTHESIS
There are many ideas to be implemented and multiple areas to work upon, on the website. However, identifying the most important leaking holes on the website and
prioritising the implementation of ideas on the areas which can have maximum impact on revenue, is the key aspect of CRO.
We statergize a complete Testing Plan for your website.
TEST AND EVALUATE
It is crucial to test any change or idea before implementing it on the website. No matter how promising an idea or a design feels like, it is very important to test it.
We use wide range of testing tools. We code the test in the testing tools and split the traffic between Original version and New variation. Results of each test will be shared with you and all the winning variations will be made live.
Testing ensures that only those ideas/changes are implemented on the website, which have data driven results.
Due to ever changing environment and customer needs, there
is always a scope of improvement for further optimization. The
need to further optimize the webpages requires constant tweaking, modifying and testing new ideas, based on the data collected from
the previous tests.